a. natasha joukovsky
extracts blog
After Herman Melville’s Moby Dick, where he tracks allusions to whales and cetology, I keep a running list of references to recursion, innovation, mythology, and glamour.
Yuval Noah Harari | SAPIENS: A BRIEF HISTORY OF HUMANKIND
"...in order to establish such complex organizations, it's necessary to convince many strangers to cooperate with one another. And this will happen only if these strangers believe in some shared myths..."
Magda Szabo | THE DOOR
"We were liars, cheats, she began--none of it was real. The trees had been made to move by a trick, it was only the branches. someone was filming from a helicopter, circling around..."
Roger Martin | THE DESIGN OF BUSINESS
"The longer-term effect of the capital markets’ preference for remaining at the same knowledge stage is stagnation. At some point, exploitation activities will run out of steam..."
Marie Kondo | THE LIFE-CHANGING MAGIC OF TIDYING UP
"Her description was as vivid as if she actually lived that way. It's important to achieve this degree of concreteness when visualizing your ideal lifestyle..."
Ezio Manzini | DESIGN, WHEN EVERYBODY DESIGNS
"The protagonist in our story is therefore a subject immersed in his everyday life, taking part in various conversations; a node in various networks and an actor in various social forms..."
Dan Hill | DARK MATTER AND TROJAN HORSES
"Strategic design often involves doing what the physicist Fritz Zwicky started doing in 1934--looking for the "missing mass", the material that must be inescapably there, that must be causing a particular outcome..."