Los Angeles County Museum on Fire, Ed Ruscha, 1968. 53.5 x 133.5 in.

“In the Hirschhorn, she sped along with the same gallop as at the National Gallery, racing by masterpieces with her head swiveling. One picture, however, stuck her feet in cement. Painted in 1967, Ed Ruscha’s large canvas depicted the Los Angeles County Museum on fire. Devoid of people on the grounds, the museum was shown in cool tones and sharp outline, while flames blew out from behind the building. The picture was so unlike the slash-and-burn canvases of the abstract pictures she had just seen. Those pictures asked for an emotional response. This one asked for an intellectual response. Was this a tragic image or a surreal one? The horror going on inside was unrevealed and only imagined. And where were the people? Then, as she waited in front of the picture for a thought to congeal, Lacey’s mental gears cranked down, the questions stopped, and for a moment, her brain stopped churning and she just stared at it.”

— Steve Martin | AN OBJECT OF BEAUTY

“One artist with the pseudonym (it was natural to assume) of Pilot Mouse had taken over a gallery and installed . . . another gallery. We viewers went in one at a time, and inside was a simulation of an uptown gallery, complete with gallery goers—really guerrilla actors—who walked around and looked at the antique store paintings on the wall.”

— Steve Martin | AN OBJECT OF BEAUTY

“Mandelbrot’s insights imply that when viewed through a coarse-grained lens of varying resolution, a hidden simplicity and regularity is revealed underlying the extraordinary complexity and diversity in much of the world around us. Furthermore, the mathematics that describes self-similarity and its implicit recursive rescaling is identical to the power law scaling discussed in previous chapters. In other words, power law scaling is the mathematical expression of self-similarity and fractality. Consequently, because animals obey power law scaling both within individuals, in terms of the geometry and dynamics of their internal network structures, as well as across species, they, and therefore all of us, are living manifestations of self-similar fractals.”

— Geoffrey West | SCALE

“I think you must at least assent to the following positions: that the many are sacrificed to the few; that ninety-nine in a hundred are occupied in a perpetual struggle for the preservation of a perilous and precarious existence, while the remaining one wallows in all the redundancies of luxury that can be wrung from their labours and privations; that luxury and liberty are incompatible; and that every new want you invent for civilised man is a new instrument of torture for him who cannot indulge it.”

— Thomas Love Peacock | HEADLONG HALL

“Since the dawn of military aviation, birds of prey had been thought of as warplanes made flesh: beings of aerodynamic, predatory perfection. Hawks fly and hunt and kill: aircraft do the same. These similarities were seized upon by military propagandists, for they made air warfare, like hawks, part of the natural order of things. Falconry’s medieval glamour played its part, too, and soon hawks and aeroplanes were deeply entangled in visions of war and national defence. There’s an extraordinary example of this in Powell and Pressburger’s 1944 film A Canterbury Tale. In the opening scenes a party of Chaucerian pilgrims cross the downs on the way to Canterbury. A knight unhoods a falcon and casts it into the air. The camera lingers on its flickering wings—a quick cut—and the falcon’s silhouette becomes a diving Spitfire. We see the knight’s face again. It is the same face, but now it wears the helmet of a modern soldier as it watches the Spitfire above. The sequence is powered by the myth of an essential Britishness unchanged through the ages, and it shows how powerfully hawks could marry romantic medievalism with the hard-edged technology of modern war. ”

— Helen Macdonald | H IS FOR HAWK

“In anything at all, perfection is finally attained not when there is no longer anything to add, but when there is no longer anything to take away, when a body has been stripped down to its nakedness.

It results from this that perfection of invention touches hands with the absence of invention, as if that line which the human eye will follow with effortless delight were a line that had not been invented but simply discovered, had in the beginning been hidden by nature and in the end been found by the engineer. There is an ancient myth out the image asleep in the block of marble until it is carefully disengaged by the sculptor. The sculptor must himself feel that he is not so much inventing or shaping the curve of breast or shoulder as delivering the image from its prison.

In this spirit do engineers, physicists concerned with thermodynamics, and the swarm of preoccupied draughtsmen tackle their work. In appearance, but only in appearance, they seem to be polishing surfaces and refining away angles, easing this joint or stabilizing that wing, rendering these parts invisible, so that in the end there is no longer a wing hooked to a framework but a form flawless in its perfection, completely disengaged from its matrix, a sort of spontaneous whole, its parts mysteriously fused together and resembling in their unity a poem.

Meanwhile, startling as it is that all visible evidence of invention should have been refined out of this instrument and that there should be delivered to us an object as natural as a pebble polished by the waves, it is equally wonderful that he who uses this instrument should be able to forget that it is a machine.

There was a time when a flyer sat at the centre of a complicated works. Flight set us factory problems. The indicators that oscillated on the instrument panel warned us of a thousand dangers. But in the machine of today we forget that the motors are whirring: the motor, finally, has come to fulfil its function, which is to whirr as a heart beats—and we give no thought to the beating of our heart. Thus precisely because it is perfect the machine dissembles its own existence instead of forcing itself upon us.”

— Antoine de Saint-Exupery | WIND, SAND, AND STARS

“Human knowledge had become unmanageably vast; every science had begotten a dozen more, each subtler than the rest; the telescope revealed stars and systems beyond the mind of man to number or to name; geology spoke in terms of millions of years, where men before had thought in terms of thousands; physics found a universe in the atom, and biology found a microcosm in the cell; physiology discovered inexhaustible mystery in every organ, and psychology in every dream; anthropology unearth buried cities and forgotten states, history proved all history false, and painted a canvas which only a Spengler oran Eduard Meyer could vision as a whole; theology crumbled, and political theory cracked; invention complicated life and war, and economic creeds overturned governments and inflamed the world; philosophy itself, which had once summoned all sciences to its aid in making a coherent image of the world and an alluring picture of the good, found its task of coordination too stupendous for its courage, ran away from all these battlefronts of truth, and hid itself in recondite and narrow lanes, timidly secure from the issues and responsibilities of life. Human knowledge had become too great for the human mind.”

— Will Durant | THE STORY OF PHILOSOPHY

“We have advanced from canoes to galleys to steamships to space shuttles—but nobody knows where we’re going. We are more powerful than ever before, but have very little idea what to do with all that power. Worse still, humans seem to be more irresponsible than ever. Self-made gods with only the laws of physics to keep us company, we are accountable to no one. We are consequently wreaking havoc on our fellow animals and on the surrounding ecosystem, seeking little more than our own comfort and amusement, yet never finding satisfaction.

Is there anything more dangerous than dissatisfied and irresponsible gods who don’t know what they want?”

— Yuval Noah Harai | SAPIENS: A BRIEF HISTORY OF HUMANKIND

“...in order to establish such complex organizations, it’s necessary to convince many strangers to cooperate with one another. And this will happen only if these strangers believe in some shared myths. It follows that in order to change an existing imagined order, we must first believe in an alternative imagined order. In order to dismantle Peugeot, for example, we need to imagine something more powerful, such as the French legal system. In oder to dismantle the French legal system we need to imagine something even more powerful, such as the French state. And if we would like to dismantle that too, we will have to imagine something yet more powerful. There is no way out of the imagined order. When we break down our prison walls and run towards freedom, we are in fact running into the more spacious exercise yard of a bigger prison.”

— Yuval Noah Harari | SAPIENS: A BRIEF HISTORY OF HUMANKIND

“We were liars, cheats, she began—none of it was real. The trees had been made to move by a trick, it was only the branches. someone was filming from a helicopter, circling around. The poplars hadn’t moved at all, but the viewer would think they were leaping about dancing, that the whole forest was spinning round. The was sheer deception; it was disgusting.

I defended myself. ‘You’re quite wrong,’ I said. ‘The tree really was dancing because that is how the viewer will experience it. What matters was the effect we achieved, not whether the tree moved or if a technician created the idea of movement. Did you think the forest could walk around, when the trees are held by their roots? Don’t you think it’s a function of art to create the illusion of reality?’

’Art,’ she repeated bitterly. ‘If that’s what you were—artists—then everything would be real, even the dance, because you would know how to make the leaves move to your words, not to a wind machine or whatever it was. But you people can’t do anything like that—not you, or the others. You’re all clowns, and more contemptible than clowns. You’re worse than con men.’”

— Magda Szabo | THE DOOR

“But there’s some sort of revealing lesson here in the beyond-short-term viability-curve of advances in consumer technology. The career of vidophony conforms neatly to this curve’s classically annular shape: First there’s some sort of terrific, si-fi-like advance in consumer tech—like from aural to video phoning—which advance always, however, has certain unforseen disadvantages for the consumer; and then but the market-niches created by those disadvantages—like people’s stressfully vain repulsion at their own videophonic appearance—are ingeniously filled via sheer entrepreneurial verve; and yet the very advantages of these ingenious disadvantage-compensations seem all too often to undercut the original high-tech advance, resulting in consumer-recidivism and curve-closure and massive shirt-loss for precipitant investors. In the present case, the stress-and-vanity-compensations’ own evolution saw video-callers rejecting first their own faces and then even their own heavily masked an enhanced physical likenesses and finally covering the video-cameras altogether and transmitting attractively stylized static Tableaux to one another’s TPs. And, behind these lens-cap dioramas and transmitted Tableaux, callers of course found that they were once again stresslessly invisible, unvainly makeup- and toupeeless and baggy-eyed behind their celebrity-dioramas, once again free—since once again unseen—to doodle, blemish-scan, manicure, crease-check—while on their screen, the attractive, intensely attentive face of the well-appointed celebrity on the other end’s Tableau reassured them that they were the objects of a concentrated attention they didn’t have to exert.”

— David Foster Wallace | INFINITE JEST

“...you process toward mastery through a series of plateaus, so there’s like radical improvement up to a certain plateau and then what looks like a stall, on the plateau, with the only way to get off one of the plateaus and climb up to the next one up ahead is with a whole lot of frustrating mindless repetitive practice and patience and hanging in there...

...Then the concentration and character shit starts. Then they really come after you. This is the crucial plateau where character starts to matter. Focus, self-consciousness, the chattering head, the cackling voices, the choking-issue, fear versus whatever isn’t fear, self-image, doubts, reluctances, little tight-lipped cold-footed men inside your mind, cackling about fear and doubt, chinks in the mental armor. Now these start to matter.”

— David Foster Wallace | INFINITE JEST

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“The longer-term effect of the capital markets’ preference for remaining at the same knowledge stage is stagnation. At some point, exploitation activities will run out of steam, and the company will be outflanked by competitors taking more exploratory approaches. Earnings will stop growing or even decline, and the analysts will savage the company for its lack of innovation. As James March points out, “An organization that engages exclusively in exploitation will ordinarily suffer from obsolescence.”

— Roger Martin | THE DESIGN OF BUSINESS

“Formerly, during his Parisian days, his love for artificiality had led him to abandon real flowers and to use in their place replicas faithfully executed by means of the miracles performed with India rubber and wire, calico and taffeta, paper and silk. He was the possessor of a marvelous collection of tropical plants, the result of the labors of skilful artists who knew how to follow nature and recreate her step by step, taking the flower as a bud, leading it to its full development, even imitating its decline, reaching such a point of perfection as to convey every nuance — the most fugitive expressions of the flower when it opens at dawn and closes at evening, observing the appearance of the petals curled by the wind or rumpled by the rain, applying dew drops of gum on its matutinal corollas; shaping it in full bloom, when the branches bend under the burden of their sap, or showing the dried stem and shrivelled cupules, when calyxes are thrown off and leaves fall to the ground.

This wonderful art had held him entranced for a long while, but now he was dreaming of another experiment.

He wished to go one step beyond. Instead of artificial flowers imitating real flowers, natural flowers should mimic the artificial ones.”

— Joris-Karl Huysmans | À REBOURS

“In formal economic terms, ‘innovation’ involves the diffusion of new things and practices. The term is completely agnostic about whether these things and practices are good. Crack cocaine, for example, was a highly innovative product in the 1980s, which involved a great deal of entrepreneurship (called ‘dealing’) and generated lots of revenue. Innovation! Entrepreneurship! Perhaps this point is cynical, but it draws our attention to a perverse reality: contemporary discourse treats innovation as a positive value in itself, when it is not.”

— Andrew Russell and Lee Vinsel | HAIL THE MAINTAINERS

“The protagonist in our story is therefore a subject immersed in his everyday life, taking part in various conversations; a node in various networks and an actor in various social forms. From his point of observation and action, he designs and co-designs his action on the world operating as a bricoleur: he looks for usable materials around him (products and services, but also ideas and knowledge) and, adapting and reinterpreting them, he uses them to compose his life project.”

— Ezio Manzini | DESIGN WHEN EVERYBODY DESIGNS

“Strategic design often involves doing what the physicist Fritz Zwicky started doing in 1934—looking for the “missing mass”, the material that must be inescapably there, that must be causing a particular outcome. This missing mass is the key to unlocking a better solution, a solution that sticks at the initial contact point, and then ripples out to produce systemic change.
The dark matter of strategic designers is the organizational culture, policy environments, market mechanisms, legislation, finance models and other incentive, governance structures, tradition and habits, local culture and national identity, the habitats, situations and events that decisions are produced within. This may well be the core mass of the architecture of society, and if we want to shift the way society functions, a facility with dark matter must be part of the strategic designer’s toolkit.”

— Dan Hill | DARK MATTER AND TROJAN HORSES